Cyber Holiday Campaign

As Art Director for the 2023 Cyber campaign, I led my portion of the project from concept through final delivery, following a brief initial review. I ensured all creative aligned with the holiday style guide while standing out in a competitive seasonal market. Working closely with producers and business partners, I adapted designs to shifting priorities and evolving business objectives, maintaining consistency across multiple assets and channels. The campaign’s success strengthened trust in my leadership and contributed to strong engagement and sales.