The Instant Savings Book is a key omnichannel event that occurs eight times a year, supported by a 48-page printed mailer and a robust digital campaign. Each event tells a seasonal story through inspiring lifestyle photography and a wide range of promotional products.

As an Art Director, I support campaign execution from early concepting through final delivery, working closely with internal teams and agency partners. I provide feedback on initial concepts, product stories, and layout to help align creative with seasonal and brand priorities.

I attend photoshoots to ensure imagery meets visual standards and supports the campaign narrative. Post-shoot, I review layouts across multiple rounds, focusing on retouching, clarity, and consistency. While senior leadership owns final approvals, I help uphold the creative vision and ensure high-quality execution across all channels.

Agency: Dentsu